8 Questions before you launch...

8 QUESTIONS TO CLARIFY YOUR IDEA BEFORE LAUNCHING.

OK, You're all fired up about your game-changing business concept, product, service, or even a groundbreaking movement.

But here's the kicker - how do you know if your brainchild will light a fire under others? Can it get people as pumped up as you are and most importantly, make them pull the trigger on that purchase?

That's where the rubber meets the road in this branding and marketing game.

Here are 8 essential questions to help you before you send your idea out into the world. 

1. What sets this idea apart from what already exists?
2. Who is this idea designed for?
3. Why will people be interested in and want this?
4. When people talk about this idea to their friends, what do they say?
5. Does this idea have a unique story to tell that no one else can?
6. Will this idea change how people perceive what already exists?
7. Can this idea be tested out on a small scale, without spending a lot of money?
8. How will I know if this idea is working? What success metrics can I use?

You know what? You don't have to have all the answers from the get-go. But by pausing and (honestly) pondering on these questions, you are heading in the right direction. They'll steer you to polish that idea of yours, making it magnetic to potential cheerleaders and customers.